Master school brand-identity design project for an imaginary brand of a hand-made organic soap named Föam.
Two different packagings have been designed for the product. A “sliding box” packaging dedicated to mass distribution and a “flower box” dedicated to retail selling.
The graphics revoke the same geometrical motif of the logo; the color palette is in line with the market field. The use of a photographic background allows a metallic-like effect without using additional applications and costs during the printing process.The graphics also incorporate some icons identifying the main features of the products. These are designed to be perfectly in line with the brand logo.
Overall, the packaging is conceived to be recyclable, either for an in-store refill, or as a cute little box to fill with some personal items.
Some graphic space on the packaging is also dedicated to customers, to write their own name thus allowing a self-gift. Moreover, the graphics allow to put a tick and select the desired ingredients and extracts, in line with the mostly appealing feature of the brand product: customization.
