Master school brand-identity design project for an imaginary brand of a hand-made organic soap named Föam.
The advertising campaign for this fictional product consists of 3 main subjects.
The concept states the brand main appealing point – a moment of relax and self-care – thus creating a visual representation of all that is personal: one’s personal ethics, style and self.
The color palette presents pastel but vibrant hues, in line with the packaging.
The font type used in the pay-off mimics a hand-written – thus personal – calligraphy, yet consistent with the logo style.
