Master school brand-identity design project for an imaginary brand of a hand-made organic soap named Föam.
The brand symbol draws inspiration from some decorative patterns of the siryan tradition, mentioned in the product brief. It also corresponds to the “ö” letter in the logotype.The logotype comes from a modular use of one segment of the brand symbol.The pay-off incorporates the main appeal and vision of the product, which aim to offer a self-care relaxing experience for body and mind.
